Gallup, CNN and USA TODAY have been polling partners since 1992. Fourteen years seems to be enough for the polling organization Gallup, they are splitting from their longtime partner.
n a memo dated Wednesday, March 15, CEO Jim Clifton wrote: “We have chosen not to renew our contract with CNN. We have had a great relationship with CNN, but it is not the right alignment for our future.”
“CNN has far fewer viewers than it did in the past, and we feel that our brand was getting lost and diluted,” Clifton continued. “…We have only about 200,000 viewers during our CNN segments.”
Funny that. Maybe I was correct and the acronym “CNN” is outdated.
As expected a CNN bobblehead has fired back and disputes the reason for Gallup leaving.
Jim Walton actually spoke with Jim Clifton, CEO of The Gallup Poll, and was told by Mr. Clifton that the reason that Gallup wanted to end their partnership was that the CNN brand was so dominant that Gallup wasn’t getting the attention for the polls that they wanted.
We want to make it clear that the decision to not renew our polling arrangement had to do with Gallup’s desire to produce their own broadcasts and not about CNN viewership figures. In fact, Gallup had negotiated with us for four months in an effort to extend the partnership.
“So dominate?” Where would that be? Damn sure isn’t reflected in these figures from Sunday’s viewership. CNN got smoked by Fox in the important 25-54 demographic in every time slot and in many cases by twice the number of viewers.
So much for being “dominate.”